News

 Cardno chooses Thought Bubble - Content strategy and program development

Content: Global professional services firm Cardno engaging Thought Bubble for its content strategy and writing expertise.  Thought Bubble delivered content strategy and writing services for the relaunch of Cardno News, the company's flagship global publication http://flipflashpages.uniflip.com/2/54624/96803/pub/ and Director Nyree McKenzie was invited as a guest speaker to discuss major infrastructure sector procurement trends and practices at Cardno's Global Managers Conference on the Gold Coast in March. 

Campaign: Thought Bubble has also delivered an internal business systems change management campaign for the company

Strategic Plan: More recently, Thought Bubble prepared a global strategy for the planning and development of a major company-wide learning and development initiative.

 KMH Environmental National Training Conference - Tender best practice

Thought Bubble delivered a half day intensive training workshop at KMH Environmental's national training conference on 3rd December 2010.  Around 25 technical consultants learned about the latest trends and research in procurement of professional services and applied their learnings in a number of workshop activities that focus on pitch development and differentiation.

Aviation Labour Group intensive coaching

Aviation Labour Group, major providers of recruitment services to the commercial and military airline industry invited Thought Bubble to work with their sales and marketing team for an intensive 2-day coaching and mentoring program.  Participants worked on a 'live' tender to develop the bid strategy, content framework and key messages, with day two culminating in the development of fantastic strategic content..which we can't tell you about.

Waste Solutions Australia partners with Thought Bubble for tender coaching and stakeholder research

Environmental consultancy Waste Solutions Australia - leaders in groundwater and contamination - has engaged Thought Bubble for ongoing tender training and stakeholder research to assist with competitor benchmarking and continuous improvement strategies.  Thought Bubble has delivered executive management and consultant workshops in the areas of tender strategy and risk management, as well as proposal masterclasses on best practice pitches with a focus on persuasive messages and content structure.  Waste Solutions Australia works with a number of government departments and government owned corporations where knowledge of procurement processes and contract management is crucial for ongoing business retention and growth.

 ANZ Bank seeks growth with pitch communications coaching from Thought Bubble

ANZ Business Bank's small business banking division in Brisbane has appointed Thought Bubble to assist with research and development of their marketing collateral and proposals.  True to their "we live in your world" brand positioning, the small business banking division sought help from boutique consultancy Thought Bubble to provide local insight into key drivers of small business banking choice and translate this into compelling business development communications.  Thought Bubble continues to provide communications coaching to the Brisbane team to help them grow existing business and secure new accounts from prospects who are seeking to switch banks.

 Linklaters Asia chooses Thought Bubble for pitch communications training

Linklaters, the second largest global law firm,  invited Thought Bubble to conduct a full day workshop titled, "Pitch communications: the first three pages" as part of its Asian Business Development Retreat held in Hong Kong from 4-5th February 2010.  Business development executives from Hong Kong, Shanghai, Beijing, Singapore, Bangkok, Tokyo and London attended the workshop facilitated by Thought Bubble Director Nyree McKenzie.  The workshop focused on current practices and emerging trends in business development, and the role that communications can play in creating a persuasive and winning pitch.

 Gadens Lawyers and Thought Bubble sign exclusive deal for marketing copywriting

Gadens Lawyers' (top 10 Australian law firm) Brisbane office has signed an exclusive deal with Though Bubble to deliver marketing copywriting services.  Thought Bubble will assist the Queensland Business Development team with collateral, tenders, proposals and website content.  Gadens has been successful in being appointed to a large number of banking and finance legal panels in Queensland as well as nationally.

 Centrelink marketing communications win for Thought Bubble in partnership with DMW Creative

Brisbane brand communications agency DMW Creative has been successfully appointed to all categories on the creative services panel for Centrelink which includes graphic design, photography, web design, strategic marketing, writing and editing and film production.  Under this contract, Thought Bubble will partner with DMW Creative to provide writing and editing services, and strategic marketing.  The panel term will run for three years.  In addition to being able to service Centrelink, the agency agreement also covers a number of Commonwealth departments and agencies.

Major tender wins for Thought Bubble clients

It’s been a busy year for Thought Bubble, with a large number of government-related Response to Tenders prepared for clients.   Congratulations are now in order for Thought Bubble's clients who secured major panel appointments in hotly contested fields.  Thought Bubble's success rate now stands at 85% with tenders completed across various categories including insurance law, aviation, construction, manufacturing and HR.  Looking back over 2010 and 2011 to date we have helped many new and long-standing clients maintain staff levels and production by increasing their client base.  With economic conditions driving the demand for shorter tender cycles and earlier-than-usual panel reviews, it’s a timely reminder to clients to keep your eyes out for new business opportunities advertised on government websites, tenders and quotes columns and on tenders.net and tender search.com.au, to name a few. 

Tender wins provide great stability to businesses during slow times, but you need to ensure you have the maturity of business processes and risk management strategies in place to ensure success. Thought Bubble has helped many clients evolve and mature their business processes as part of the tender process.  Talk to us about how we can help you grow.

Top Google ranking for Barilla Bay Tasmania sales campaign

A new sales and marketing campaign for the sale of the famous Barilla Bay Oyster Farms has resulted in extensive online press coverage and direct website visits to the campaign microsite, pushing up the website's Google ranking to first spot within24 hours. 

Industrial Auctioneers and Valuers Lex Simshauser Partners commissioned Thought Bubble to work with brand consultants DMW Creative to devise the creative aspects of the campaign, encompassing print advertising in major metropolitan press, national and international media and trade publications, sales and marketing collateral and microsite development and search engine optimisation (SEO). Read the case study.

Ferno Australia reports 6% increase in 1st quarter 2009

Despite the economic downturn, global emergency rescue and height safety equipment manufacturer Ferno Australia has continued its growth strategy of product expansion through home grown innovation at its R&D centres in Brisbane and Perth, as well as the acquisition of new business lines. The strategy has proven successful, with the business reporting 6% growth for first quarter 2009.