Articles |
Our Articles library contains links to Thought Bubble’s articles, commentary and tips on communication strategies and techniques – information that you can apply straight away. Be sure to check back often as we will be adding new articles regularly.
Doing business with government - understanding the tender process
Ever wished you could gain a firm understanding of government procurement rules, processes and programs to help you do business with them? Well there is some good news and the government, both state and federal, have taken steps to simplify things in an attempt to stimulate the economy and encourage small businesses to tender.
The Future of New Media Today
What does the future of integrated marketing and communications look like?
By all accounts it’s a mashup of new media and traditional media – all with the common goal of engaging people and influencers on their terms. The difference is that by listening, reading, and participating, corporate marketing will be smarter and more approachable than ever before.
Web publishing trends every marketer should know
Marketers are facing an increasingly complex set of challenges, from media fragmentation to a sharp upturn in CEO turnover, to ongoing pressure to prove their return on investment and contribution to the bottom line. Added to this is the rise of broadband connectivity and community-based platforms which are significant forces changing the way we use the interne for marketingt.
Creativity on Demand: Finding the inspiration
Finding the right balance between strategy and creative implementation can be tricky. You may have all the strategic direction in the world but can’t find the creative vision to see it through. Alternatively, you have found a great creative team but they lack strategic advice to give it real business meaning.
Building brand equity Part I: Long live the brand!
From iPods, to Google and Idol Reality TV, brands have seen their power expand and grow. But that growth has also spawned problems and opportunities that brand managers a decade ago could never have envisioned. Indeed, there may be no more challenging time to figure out a strategy to your build equity than today.
Building brand equity Part II: Driving brand value
Branding is increasingly discussed during strategic planning sessions and in boardrooms throughout the corporate world. This is because of the substantial impact a well-managed brand can have on the bottom line. But the power of branding has a wider implication than is often thought.
Collateral Damage: How to cut through the clutter of competition
In a fast-paced world the sheer volume of competition means marketing managers are more accountable than ever for “cutting through” the clutter to get their message across.
Tips to help you communicate change
Communicate early and often using a variety of methods: Before you begin your change program it is useful to identify stakeholders, communicators (or “change agents”) and mediums for your message.
“I see your point”: the persuasive power of visual communications
The power of imagery to transcend the boundary between the outside world and what is happening inside us is well known.
Why the “ideas man” always gets the kudos...
The role of branding in the product development process is crucial to beating the competition and winning a place in the mind of the consumer.